- A perfect balance of pros and pro-like consumers
- Reaching 1.4 million readers across print and digital platforms
- A greater total reach than the trade titles
- Pro and pro-like readers who share qualities you can build on
- Our pros: Architects, Builders, Remodelers - Hands-on doers and decision makers
- Our pro-like consumers: Have the means to build quality homes -- seeking pro-level results
- What they share: Meticulous attention to detail -- educated, affluent, influential and forward-looking. They spec and buy.
Reach the most highly-engaged audience in the industry:
Source: Fine Homebuilding Subscriber Study, Harvey Research Inc., Aug. 2009, December 2009 ABC
- Average read time/issue = 2.8 hours
- 84% made purchases based on ads in Fine Homebuilidng
- 19 of 20 save and refer to back issues
- Highest number of readers, pro and pro-like
Fine Homebuilding provides a connection to the industry, a community of builders throughout the nation. It's a pleasurable way of relaxing and learning about my craft.