Fine Homebuilding reaches the industry’s most highly engaged audiences and who share a passion for building at the highest skill-set level and quality. The builders, architects, readers and visitors who comprise our audience are the key decision-makers and General Contractors on a project. They're also peer-influencers and action-takers. They look to Fine Homebuilding for education and for innovative, practical, and solution-oriented features that they can take with them directly to the job site.
Fine Homebuilding Audience Demographics:
Based on all major brand indicators (print circulation, web traffic, eLetter universe) Fine Homebuilding reaches double the population that our competitors do.
With a total brand universe of 1.6 million in both print and online, Fine Homebuilding reaches the largest audience of pro and "pro-like" consumers in the industry. Fine Homebuilding, FineHomebuilding.com, and GreenBuildingAdvisor are their go-to resources for professional information and building inspiration.
Reach the most highly-engaged audience in the industry:
Our Affluent Pros: America’s top builders—architects, contractors, carpenters, remodelers, designers, they’re hands-on doers and decision makers who are serious about home building.
Our "Pro-Like" Consumers: Educated, affluent, influential and forward-looking, they have the means to build quality homes, a desire for professional results, and an eye for meticulous detail.