• A perfect balance of pros and pro-like consumers
  • Reaching 1.4 million readers across print and digital platforms
  • A greater total reach than the trade titles
  • Pro and pro-like readers who share qualities you can build on
  • Our pros: Architects, Builders, Remodelers - Hands-on doers and decision makers
  • Our pro-like consumers: Have the means to build quality homes -- seeking pro-level results
  • What they share: Meticulous attention to detail -- educated, affluent, influential and forward-looking. They spec and buy.



Reach the most highly-engaged audience in the industry:
  • Average read time/issue = 2.8 hours
  • 84% made purchases based on ads in Fine Homebuilidng
  • 19 of 20 save and refer to back issues
  • Highest number of readers, pro and pro-like
Source: Fine Homebuilding Subscriber Study, Harvey Research Inc., Aug. 2009, December 2009 ABC











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Fine Homebuilding provides a connection to the industry, a community of builders throughout the nation. It's a pleasurable way of relaxing and learning about my craft. -- Contractor