Case Studies

Your Marketing Goals Can Be Zipped Up With an Integrated Strategy!

Your Marketing Goals Can Be Zipped Up With an Integrated Strategy!

Zipwall has seen first-hand what an integrated strategy can do for their business goals. Having worked with Fine Homebuilding for some time in print, Zipwall decided to progress to an integrated strategy of in-book and online presence. By fully utilizing the reach of our Fine Homebuilding and FineHomebuilding.com platforms to promote their product line Zipwall was able to garner tremendous response both through in-book leads and above industry-average click-through rates on their run-of-site campaign elements!

Check out more of our Integrated Opportunities to see how you can make the Fine Homebuilding brand work for you!

Sweeping Up The Leads

Sweeping Up The Leads

The Fine Homebuilding Ultimate System Sweepstakes, sponsored by FESTOOL®, was our most successful sweepstakes to date. By combining the promotional strategies of Festool and FineHomebuilding.com's industry leading audience, the sweepstakes surpassed lead generation goals by more than 30% and provided Festool with an abundance of brand interaction and awareness.

See what our sweepstakes can do for you and your brand!

A 'Site' to be Seen

A 'Site' to be Seen

If you haven't been on FineHomebuilding.com recently, than you've missed the sides of our site sporting a brand-new look and feel...and the name of that brand is Marvin Windows. Our first-ever site skin, the unit has gotten quite a bit of attention receiving click-through rates that are more than 4X the industry average! It's helping to prove that site skins are a powerful way to get your brand noticed by Fine Homebuilding site users.

See how to get your brand "sited"!













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