Pre- and Post- Campaign Research

Category: Custom Content, Web

Overview

Partner can benefit from both a pre- and post study survey conducted by Fine Homebuilding prior to airing a podcast or general full-circle digital campaign to determine how overall brand awareness and likeliness to purchase partner’s products was affected.

Details

    These surveys provide metrics and insights into:
  • Recall
  • Brand Perception
  • Likelihood to purchase
  • Other custom questions depending on advertiser’s goals, (factors considered with purchase consideration, brand loyalty, TBD)