Native/Custom Whitepaper

Category: Custom Content, Lead-Gen, Web

Overview

Fine Homebuilding can create a native whitepaper (topic TBD) that will be a source of leads for partner.

Details

  • Whitepaper will be developed leveraging creative assets (copy and imagery) supplied by partner
  • Potential topics agreed upon by partner and Fine Homebuilding
  • Whitepaper lives on Fine Homebuilding.com  
  • Topic page hosting the whitepaper includes partner logo and ad units
  • Fine Homebuilding will promote on native, social and e-letter channels and partner will have the ability co-promote
  • Lead Gen: List of opt-in names and email addresses provided for partner’s future promotional use