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About Fine Homebuilding

Fine Homebuilding is the most trusted and authoritative resource for the residential construction and remodeling industry. We source our content from the job sites and design offices of the most qualified and talented builders and designers in the industry to empower a global workforce with the ability to create the most advanced homes possible. Driven by the ethos that exceptional homes are achievable and that craftsmanship is an honorable and worthy pursuit, Fine Homebuilding has become the media brand for professional tradesmen, deeply knowledgeable enthusiasts, industry influencers, and forward-thinking companies, who are collectively committed to shaping the way we build.

 

To download this 2022 media kit as a PDF, click here.

Fine Homebuilding Is Leading The Industry

In the Professional/Trade Category, Fine Homebuilding is…

#1 in paid circulation (120k+)

#1 in digital reach (1.3MM uniques)

#1 in social reach (726k+)

#1 in paid online memberships (30k+)

 

Source: BPA June 2020, Google Analytics Sep 2021, Social thru Sep. 2021. Defined by trade competitive set.


Reach A World of Building Professionals

If you’re looking to target professional builders and tradesmen, Fine Homebuilding has you covered, with a continuous multi-channel conversation.

Our Audience Demographics

57

average age

94%

male

$176k

household income

50%

business owners

Committed and Engaged Professionals

2.4

hours spent reading each issue

$33

average print subscription price

$37

average digital subscription price

Our audience is primarily comprised of builders, general contractors, architects, designers, and remodelers.

Get in Front of Our Highly Engaged Audience

Our professional audience relies on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.

35%

average open rate on e-letters
92%

of FHB readers read every issue
82%

save their issues

Tap Into $15 Billion in Collective Purchasing Power

Our professional audience has over $15 Billion to spend, and are willing to purchase products as a result of advertising they see in Fine Homebuilding.

63%

have purchased a product as a result of advertising they saw on FHB
81%

have sought out product information as a direct result of advertising they saw on FHB
97%

would consider purchasing a product as a result of seeing advertising on FHB

2022 Editorial Calendar

February/March 2022
FHB Issue #305

Ad Close 11/26/21
Materials Due 12/3/21
Read more details

April/May 2022
FHB Issue #306

Ad Close 1/28/22
Materials Due 2/4/22
Read more details

June 2022
FHB Issue #307

Ad Close 3/11/22
Materials Due 3/18/22
Read more details

July 2022
FHB Issue #308

Ad Close 4/15/22
Materials Due 4/22/22
Read more details

August/September 2022
FHB Issue #309

Ad Close 5/27/22
Materials Due 6/3/22
Read more details

October 2022
FHB Issue #310

Ad Close 7/15/22
Materials Due 7/22/22
Read more details

November 2022
FHB Issue #311

Ad Close 8/26/22
Materials Due 9/2/22
Read more details

December 2022/January 2023
FHB Issue #312

Ad Close: 10/7/22
Materials Due: 10/14/22
Read more details

Projects Around the House
SIP #69

Ad Close: 12/17/21
Materials Due: 12/24/21
On Sale: 2/15/22
Read more details

Outdoor Projects
SIP #70

Ad Close: 2/11/22
Materials Due: 2/18/22
On Sale: 4/11/22
Read more details

Home Design Inspiration
SIP #71

Ad Close 6/10/22
Materials Due 6/17/22
On Sale 8/10/22
Read more details

Kitchens & Baths
SIP #72

Ad Close: 8/12/22
Materials Due: 8/19/22
On Sale 10/11/22
Read more details

Special Opportunities

From showcase homes that demonstrate the cutting edge of clean, green, high tech design and craftsmanship to the grassroots movement keeping America’s construction industry thriving, Fine Homebuilding can open the door to getting your brand involved in some very big ideas.

GreenBuildingAdvisor.com

Green Building Advisor is a complete 360° resource for contractors building, designing, and remodeling green homes, from strategy to expert Q&As to a directory of over 1000 green products. Your brand can take part in the best professional green building conversation on the web.

The Fine Homebuilding House
Demonstration Home Series

Beyond bringing designers and builders the critical information they need to build to advanced and progressive standards, our Demonstration Home projects empower professionals everywhere who aspire to create beautiful, durable and low-energy homes, and provide a unique opportunity for your product to be integrated and showcased in these powerful homes. Our content approach highlights the benefits of your product in the context of the project and aligns your brand with an elevated standard of building.

#KeepCraftAlive

Fine Homebuilding’s #KeepCraftAlive campaign was launched to help close the labor skills gap. We’re leveraging all of our resources to bring awareness to the cause. We’re partnering with industry organizations and influencers to build awareness of the skills training and educational opportunities that exist in this country. We’re funding student scholarships with Skills USA to support those who want to pursue a path in the trades. Most importantly, we’re continuing to celebrate the value of true craftsmanship in all trades, and your brand can influence the many, many contractors helping us #KeepCraftAlive.

Standard Media & Custom Products

  • View by Type
  • All
  • Email
  • Events
  • Lead-Gen
  • Mobile
  • Podcasts
  • Print
  • Social
  • Video
  • Web

Rates, Specs, and Terms

Rates

For advertising rates, please reach out to Fine Homebuilding’s ad sales team at fhads@taunton.com, or call 800-309-8953.

Specs

For ad specs and other important information, click here.

Print Terms

For Print Advertising terms and conditions, click here.

Digital Terms

For Digital Advertising terms and conditions, click here.