Pre- and Post- Campaign ResearchCategory: Custom Content, Web
Partner can benefit from both a pre- and post study survey conducted by Fine Homebuilding prior to airing a podcast or general full-circle digital campaign to determine how overall brand awareness and likeliness to purchase partner’s products was affected.
- These surveys provide metrics and insights into:
- Brand Perception
- Likelihood to purchase
- Other custom questions depending on advertiser’s goals, (factors considered with purchase consideration, brand loyalty, TBD)