Native/Custom WhitepaperCategory: Custom Content, Lead-Gen, Web
Fine Homebuilding can create a native whitepaper (topic TBD) that will be a source of leads for partner.
- Whitepaper will be developed leveraging creative assets (copy and imagery) supplied by partner
- Potential topics agreed upon by partner and Fine Homebuilding
- Whitepaper lives on Fine Homebuilding.com
- Topic page hosting the whitepaper includes partner logo and ad units
- Fine Homebuilding will promote on native, social and e-letter channels and partner will have the ability co-promote
- Lead Gen: List of opt-in names and email addresses provided for partner’s future promotional use